Fondata nel 2002 in Danimarca, HAY è passata rapidamente da piccola azienda a brand di spicco amato in tutto il mondo. Il suo universo di oggetti quotidiani e arredi colorati, realizzati tenendo a mente la funzionalità ma anche i prezzi contenuti, ha rivoluzionato il concetto di design scandinavo. Il volume racconta la storia di HAY esplorando gli esordi, l’approccio audace ai colori e le collaborazioni con i maggiori talenti creativi del mondo con cui il brand condivide la scelta di rendere il design vivace, di alta qualità e accessibile al grande pubblico. . In 2002, husband and wife Rolf and Mette Hay founded their namesake company and forever changed how the world perceives Scandinavian design. Born from the duo’s desire to make outstanding design available to all, HAY reimagines functional objects, turning couches, cutting boards, towels, and toothbrushes into vibrant items that bring joy to one’s daily life. Simple, stylish, and affordable, HAY’s furniture and accessories are a seamless blend of quality and economy. The brand’s deep connections within the art, food, fashion, and broader cultural communities, as well as its exuberant use of colour – icy pastels, Memphis primary colours, rich jewel tones, and vivid near-neons – ensure HAY’s best-selling products including the Mags Sofa, Matin Lamp, About A Chair, Palissade Collection, and Sowden Accessories Collection remain one step ahead of the zeitgeist. Published to coincide with the brand’s 20th anniversary, this inspiring visual monograph explores HAY’s origins and astronomical trajectory, including its close partnership with Herman Miller; its collaborations with an ever-growing stable of brilliant designers, along with design companies such as COS, IKEA, and SONOS; and the aesthetic alchemy that makes HAY’s products and retail environments so distinct. The book features exclusive interviews with five pairs of designers: Ronan and Erwan Bouroullec; Nipa Doshi and Jonathan Levien; Shane Schneck and Clara von Zweigbergk (who also designed the book); Fien Muller and Hannes Van Severen; and Stine Gam and Enrico Fratesi.
Cod: 9781838665647
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