Malcolm McDonald - Shop - Diffusione del Libro https://www.diffusionedellibro.com/autore/malcolm-mcdonald/ Fri, 22 Oct 2021 18:50:04 +0000 it-IT hourly 1 https://wordpress.org/?v=6.8.2 https://www.diffusionedellibro.com/wp-content/uploads/2019/10/cropped-index-32x32.png Malcolm McDonald - Shop - Diffusione del Libro https://www.diffusionedellibro.com/autore/malcolm-mcdonald/ 32 32 167811012 Marketing Plans: How to Prepare Them, How to Use Them (Inglese) Copertina flessibile https://www.diffusionedellibro.com/prodotti/scienze-sociali-e-umane-2/economia/marketing-plans-how-to-prepare-them-how-to-use-them-inglese-copertina-flessibile/ https://www.diffusionedellibro.com/prodotti/scienze-sociali-e-umane-2/economia/marketing-plans-how-to-prepare-them-how-to-use-them-inglese-copertina-flessibile/#respond Sat, 13 Jun 2020 08:09:03 +0000 https://www.diffusionedellibro.com/prodotti/senza%20categoria/marketing-plans-how-to-prepare-them-how-to-use-them-inglese-copertina-flessibile/ -

Autore: Malcolm McDonald
Editore: Butterworth-Heinemann
Collana: -

L'articolo Marketing Plans: How to Prepare Them, How to Use Them (Inglese) Copertina flessibile proviene da Diffusione del Libro.

]]> McDonald (Cranfield School of Management) explains the marketing planning process, the marketing audit, setting objectives and strategies, the communications plan, the pricing plan, the distribution plan, and the customer service plan. The fourth edition adds new material on key account management and electronic marketing.

Cod: 9780750641166

L'articolo Marketing Plans: How to Prepare Them, How to Use Them (Inglese) Copertina flessibile proviene da Diffusione del Libro.

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